The Transformational Economy
Aspirations are the new needs
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- Concrete and workable model for companies in the transformational economy
- Helps companies improve their customer centricity by focusing on real customer transformations
- Guidelines to strategically align innovation with what really matters to customers
- Insights and tools to prepare companies for future societal and technological trends
Full Description
In an era of rapid technological and social change The Transformational Economy offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products, but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.
Specifications
- Publisher
- Lannoo Publishers
- ISBN
- 9789401499378
- Publish date
- 13th May 2024
- Binding
- Paperback / softback
- Territory
- World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
- Size
- 240 mm x 170 mm
- Pages
- 288 Pages
Distributed by ACC Art Books
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