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The Unsung Leader of the Field
The Unsung Leader of the Field
The Unsung Leader of the Field
The Unsung Leader of the Field
The Unsung Leader of the Field
The Unsung Leader of the Field

The Unsung Leader of the Field

A tribute to the advertising agency The London Press Exchange

By (author) Ruth Artmonsky

£10.00

Publishing 12th Aug 2024
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    • A beautifully illustrated tribute to the advertising agency The London Press Exchange, which grew to become the most profitable advertising agency in Britain
    Full Description

    The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawford’s or Colman, Prentis, Varley. It’s policy was actually declared to be one of reticence, which is not what advertising is all about. Yet some of the characters it conceived were to become household familiars as Mr.Therm for the gas industry and ‘the little man’ for Double Diamond. And in carrying out the first major readership survey in Britain, under the aegis of Mark Abrams, LPE kick-started market research here, The Market Research Society being founded in its offices. This tribute is to establish LPE as ‘leader of the field’.

    About the Author

    Ruth Artmonsky is a respected design historian who has written several books on the subject.

    Specifications
    Publisher
    Artmonsky Arts
    ISBN
    9781738501601
    Publish date
    12th Aug 2024
    Binding
    Paperback / softback
    Territory
    World excluding USA & Canada
    Size
    175 mm x 215 mm
    Pages
    84 Pages
    Illustrations
    50 color, 58 b&w
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