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U3-corporate Culture

U3-corporate Culture

Art, Plastic, Recycling Plastic

By (author) Uli Martin
Edited by Uli Martin


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Large firms are increasingly assuming the role of quasi public institutions. Business culture is, therefore, becoming a networking culture and a public space. Business consulting is shifting its focus from “market capital” to “social and intellectual” as well as “cultural capital”. The Deutsche Gesellschaft fur Kunstoffrecycling (DKR: German Plastic Recycling Company) in Cologne has taken this new shift in emphasis into account and dedicated an innovative project to it in Berlin. An as yet unused station for the planned U3 underground line – an empty concrete tube 300 metres long – was turned into a very special place. The exhibition “Art, Plastic, Recycling Plastic”, in which such leading artists as Isa Genzken, Thomas Rentmeister and the stellar art-designer trio Bar+Knell participated, revealed the astonishing aesthetic potential of recycled plastic nowadays. The “tunnel” itself mutated into a total work of art, becoming one of Berlin’s most “in” venues.

Arnoldsche Art Publishers
2nd Jul 2003
UK, US, Eastern Europe, France, Benelux, Japan, South Korea, Africa, South America & Ireland exclusive. South Africa, N&M East, China non-exclusive
200 mm x 295 mm
192 Pages
116 colour photographs
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