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A Lost Place Called Home

By (author) Verner Soler


Publishing 10th Jun 2024
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    • An outstanding photographic exploration of an emigrant's emotions
    • Highlights the gradual changes of a Swiss alpine village and its inhabitants in the face of the modern world
    • Verner Soler's authentic, powerful images of an unvarnished reality exude a touchingly honest attitude
    • The combination of Soler's photographs and his narrative captions provide an intimate insight into a place of power
    Full Description

    In 1990, Verner Soler, born in the village of Vrin in the Swiss Alps and educated as a primary school teacher, travelled to Los Angeles. His intended six-month stay turned into 30 years and counting. He studied photography and creative advertising in California, married and raised children, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. He still regularly returns to Vrin to visit his family, and always takes his camera with him wherever he goes. That way, Soler over the years has documented a place and a way of life that is gradually disappearing in this modern world.

    This beautifully illustrated book presents Soler’s intimate exploration of an emigrant’s emotions when confronted with the accelerated changes of his home and its people, which he experiences as if captured in a time lapse. His authentic, powerful images of an unvarnished reality exude a touchingly honest and uninhibited attitude. At the same time, they are full of meaning and longing. Combined with long narrative captions, they invite viewers to experience this place of power for themselves.

    Text in English, German and Romansh.

    About the Author

    Verner Soler, born in Vrin in the Swiss Alps, is a Los Angeles-based photographer and art director. He has been working with Saatchi & Saatchi Los Angeles since 1999 and was appointed Creative Director in 2021. In addition to his work in advertising he also pursues independent artistic projects.

    Scheidegger & Spiess
    Publish date
    10th Jun 2024
    World excluding Austria, Germany, Switzerland, Puerto Rico, United States, Canada, and Japan
    290 mm x 215 mm
    336 Pages
    154 color
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