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Pink cover with digital illustration of leopard's head wearing a dark blue and pink crown and Zoonotic in pale yellow capital letter above

Zoonotic

A new paradigm for designing successful viral business strategies

By (author) Carole Lamarque

£30.00

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  • New vision of the mechanisms of a successful viral business strategy
  • The intelligence of a unique virus translated into any business context
  • Zoonotic strategy requires Zoonotic leadership
Full Description

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It’s called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

About the Author
Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.
Specifications
Publisher
Lannoo Publishers
ISBN
9789401475143
Published
13th Dec 2021
Binding
Paperback / softback
Territory
World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
Size
240 mm x 170 mm
Pages
200 Pages
Illustrations
40 color
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Distributed by ACC Art Books

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