Zoonotic

A new paradigm for designing successful viral business strategies

By (author) Carole Lamarque

£30.00

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New vision of the mechanisms of a successful viral business strategy
The intelligence of a unique virus translated into any business context
Zoonotic strategy requires Zoonotic leadership

Full Description

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

About the Author

Carole Lamarque is an expert innovative marketing and founding partner at Duval Union. She has more than 20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.

Specifications

Publisher: Lannoo Publishers
ISBN: 9789401475143
Published: 13th Dec 2021
Binding: Paperback / softback
Territory: World excluding Belgium, The Netherlands, France, Switzerland & Scandinavia
Size: 240 mm x 170 mm
Pages: 200 Pages
Illustrations: 40 color